Through technology advancement, strong hardware, and strategic prices offered to its clients, Huawei has emerged as one of the biggest selling mobile brands in Pakistan. Having a trend of providing the touches of premium features at different ranges of prices, Huawei mobile phones have become quite popular in Pakistan.
Huawei’s Presence in Pakistan
Huawei started its operations in Pakistan a few years back and gained consumers’ loyalty immediately. The track record of the company, together with its love for competency and comprehension of the needs of its locale, has enabled it to meet the needs of a diverse market segment, ranging from the budget-conscious consumer and commercial consumer to the uptown, trendy consumer.
Another important factor that has been influential in Huawei’s success in Pakistan is its client service focus. The brand has gone a step further in participating in the development of a solid and sophisticated after-sale service network in the country to complement the purchases made by the consumers. In addition, marketing has also been another significant success factor of Huawei’s marketing strategies, using local icons in marketing campaigns.
Popular Huawei Models in Pakistan
Of all the models it offers, Huawei has manufactured various models popular in the Pakistan market. Huawei offers a range of smartphones in Pakistan, catering to different segments of the market:
- Huawei P50 Pro: A first product that has an outstanding camera, modern look, and high-end performance to match. Its price range in Pakistan is approximately PKR 174,999.
- Huawei Nova 9: As a mid-ranged phone, it avails considerably the performance and the design for a relatively reasonable price of about PKR 89,999.
- Huawei Y9a: As a device that seeks to appeal to a large base of low-end users, the Y9a is fairly affordable, starting at PKR 43,999.
- Huawei Mate 40 Pro: This high-end model favors the tech-savvy due to its advanced features and costs approximately PKR 209,999.
Huawei’s Global Reach
Huawei Company has also expanded its operation not only in Pakistan but also in a plethora of other countries; especially in a number of countries from Asia, Europe, and Africa. Its approach of selling affordable quality smartphones has proved flavorful to customers across different territories.
Huawei’s Pricing Strategy in Key Markets
- China: The Chinese consumers enjoy a variety of Huawei smartphones on offer all at relatively affordable prices given the fact that China is Huawei’s home market. For example, the latest Huawei P50 Pro costs about CNY 5,988 or around PKR 254,000 in Pakistan.
- United Arab Emirates (UAE): Huawei’s P50 Pro is available in the UAE for around AED 3,999, which is approximately PKR 305,000, indicating the status the company has in this market.
- United Kingdom (UK): Competing hard in the UK market, the P50 Pro continues to find takers at a cost of about GBP 1,099 (around PKR 391,000).
- South Africa: Huawei can be seen to be quite well established here with the P50 Pro going for about 19,999 ZAR, which is roughly PKR 295,000.
Conclusion
The expansion of Huawei in Pakistan and in other countries has been a clear testament to their competence in developing and competing in different environments. Through the provision of smartphones that are reputable for blending relative technological sophistication with affordable prices, the Huawei mobile communication company has established its position in the global market for smartphones. As the brand continues adding to its product line and developing its technological sustainability, it will remain popular in Pakistan and beyond.
(update in august 2024)
